The overall direction is to create a sense of mystery revealing what lies within the lead character, Sebastian Castellanos', that
"The Only Way Out Is In".
Sebastian's left eye is represented in the form of a camera lens to signify 'Obscura',
one of the iconic antagonists in the story created from the remains of at least two victims.
To reconnect this poster back to the The Evil Within 2's universe,
a silhouette of our protagonist Sebastian can be seen surrounded by a flock of crows.